Easily Create Test Factors

The key to testing is the creation of your test design. With our software, you can create each test factor and its variations or levels using a WYSIWYG editor. This allows the full design to be done without any coding. But you can if you want to, because the editor does have an HTML tab.

You can also change the CSS and apply the change to only the test page or to a defined class across the entire site. This will allow you to change a background color or the font and apply the change across the site so that the visitor gets a consistent presentation.

There is also a Text edit button that allows you to specify a string and its replacement. This can be applied to only a single string or all occurrences of the string on the page.

As you develop test factors with variations, you can preview any combination you wish to by selecting the factor variations and click preview.

You can create several factors with just one variation on each and then use them all in a split test. The split test will create a page with all the variations applied and test it against the control page. Sometimes this is the quickest way to get started because you can generate a new best performing control to take into the Taguchi test.

The WYSIWYG editor makes the whole process friendly and easy.

Define Interactions And Start The Test

Some people have suggested that testing of interactions cannot be done using the Taguchi Method. That is simply incorrect and demonstrates a lack of understanding. Taguchi developed his arrays specifically to allow for interaction testing. Our software uses the full power of the Taguchi Method.

On the start test page, you can define the factor interactions you would like the software to test. If you do not specify these, the software will still evaluate interactions based on the array it picks.

Notice I said, “It picks.” You do not have to know anything about the mathematics of the Taguchi Method in order to use the software. The software does the picking of the array and all the factor assignments to the array in the background. It will do this based on the interactions you specify.

Did you notice how easy it was to start the test? Just click the Start Test button and it starts. There was no cutting and pasting of code.

Test Report Tells You When Test Is Finished

In order to make it easy for you to know when the test is complete, the software will color the labels green to say it is ready, and red to say continue testing. This allows you to quickly review status of test and spot the best performing actions. You can also define different actions at any time because all actions on the page and site are being tracked at all times.

Something that was not pointed out in the video were the options in the right column. There you can filter results based on:

• Referrer Source
• Keywords
• Visitor Browser
• Operating System
• Time Period
  • All Days
  • Week Days
  • Week End
  • Each Day of Week

You can also see performance of page based on first visit and value of your defined actions. The best design for inducing the visitor to scroll on the page or spend more time on the page can also be obtained.

Easily Place New Optimal Page In Confirmation Test

The confirmation test is important in establishing that the new optimal design will continue to out perform the control. This test tells you the true conversion rate you can expect from the new design.

Also, did you notice the split test feature? Sometimes you may already have a few good ideas on how to improve conversion. You can test these using a split test to create a new control to start with for your Taguchi test.

Use New Optimal Page As Control For New Test

Did you notice in that video that there was no cut and paste of HTML? That is one of the most beautiful features of this software. The new optimal page is immediately used as the site’s page when you clicked use this page. That feature accomplishes two important task.

First, since the changes are based on javascript updating the page, the search engines never see the new page. The rankings you have achieved with your site prior to testing are maintained. If you want to actually change the HTML code on the page file, you can.

As soon as you start using the new optimal page, you can begin a new test using that page. You do not have to cut and paste any code to use the new optimal page in a test. The software will get all your prior optimal designs and apply them prior to presenting the page for factor design in a new test.

These features make the software easy for anyone to use. It allows you to spend your time testing and optimizing your site and not in coding and updating files.

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