Search
 
 
Login
 
 

 

What makes your CTR Statistics Calculator different?

When you calculate control and test CTR confidence interval and probability of statistical difference, you probably expect the results to be positive numbers. Ask yourself, what is a negative CTR on the lower end of the confidence interval? That does not make sense but that is what you can see if you use the standard formulas based on a normal distribution.

Some calculators just chop off the negative part but that does not really represent the full interval. We use a formula that is based on a distribution that has no values less than zero. That is what you really see in the real world, is it not?