Defining Your Test Target Actions

The software gives you the ability to split your traffic between the control and test pages at whatever level you specify. This option is used to maintain income from the control page while trying to find a better performing page.

If you are driving traffic to your site using PPC, you can specify in the URL a query variable that tells the software the ad variation that generated the visit. This allows you to test ad against landing page so that ROI on PPC is maximized.

The text input at the bottom of the links list probably needs more explanation. The final target action, such as cart checkout, may be several levels away and a direct link to it is not on the test page. In that case, you can put the target URL in the text input area. As you use the text input, a new one will be created so that multiple inputs can be entered.

Note on the list of links, there may also be form submit entries and flash play entries so that those can be tracked. All of the actions you specify here will be reported on during test and can also be edited during test.