Regarding Website Optimization Software

The solution you choose will depend on the volume of traffic you have. Taguchi type methods are based on what is called a fractional factorial test and use statistical techniques to reduce the volume of traffic to get a significant test. The Google Website Optimizer is based on a full factorial test and will require much more traffic to get a significant result.

Let’s say you have 15 factors with 2 variation per factor. Using Taguchi based methods you have 18 page variations in the test. Using GWO (full factorial) you have 32,768 pages to test. To get a valid test Read more